About Trackgood AI

In today's global landscape, sustainability and transparency are paramount. Consumers areincreasingly aware of the environmental and social impacts of their purchases, demandingethical operations and verifiable information from brands. Yet, according to 2023 reports byDeloitte and PwC, while 80% of consumers prefer brands with supply chain transparency1,only 23% of global companies can confidently trace their products from source to shelf2.Simultaneously, stricter laws are being enforced worldwide, requiring businesses to ensuretransparency, traceability, and sustainability. Brands struggle to meet these standards due toa lack of effective tools, hindering their ability to communicate sustainability efforts toconsumers. These gaps underscore the urgent need for innovative solutions that alignconsumer expectations with corporate capabilities.Trackgood emerges as a pioneering platform transforming how brands and consumersinteract with Environmental, Social, and Governance (ESG) data. By leveraging cutting-edgetechnologies like artificial intelligence (AI), blockchain, and gamification, Trackgoodempowers brands to transparently showcase their sustainability efforts and enablesconsumers to make informed, ethical purchasing decisions.Central to this initiative is the development of the world's leading ESG Large LanguageModel (LLM)—an AI trained on extensive ESG data from public sources, users, and brands.This LLM powers our AI agent, Traicy, who embodies a passion for sustainability andfacilitates real-time engagement between brands and eco-conscious consumers.The native token, $TRAI, fuels this ecosystem by incentivizing sustainable practices andrewarding contributions from both brands and consumers. Together, Trackgood, Traicy, and$TRAI bridge gaps in supply chain transparency and consumer engagement while buildingthe world's most comprehensive ESG knowledge base through our LLM, paving the way for amore sustainable and accountable future.