Hedge fund manager Eric Jackson, known for triggering a massive rally in real estate meme stock Opendoor Technologies shares earlier this year, has entered the digital asset treasury business.
- Jackson, known for his influence on Opendoor shares, is entering the digital asset treasury business through a reverse merger with SRx Health Solutions.
- Jackson’s company, EMJ Crypto Technologies, will focus on managing crypto assets using AI-driven strategies for allocation, hedging, and risk management.
- The merger, which requires SRx Health shareholder approval, is expected to close in Q1 2026, with Jackson set to lead the combined company.
Canadian pet health company SRx Health Solutions said it will acquire Jackson-led EMJ Crypto Technologies, according to a company statement.
Jackson, founder and CEO of EMJ Crypto Technologies, is expected to serve as the combined company’s CEO and chairman upon closing.
Jackson founded EMJ Capital Ltd., a Canadian hedge fund, in 2017 and serves as president and portfolio manager. The fund uses a proprietary AI/ML-driven algorithm to select technology equities, according to company information.
The digital asset treasury model involves companies holding cryptocurrencies such as Bitcoin and Ethereum on their balance sheets, similar to how traditional corporations hold cash reserves.
MicroStrategy, led by Michael Saylor, pioneered this approach and has become the world’s largest corporate holder of Bitcoin (BTC), inspiring other companies, including Tom Lee’s Bitmine Immersion Technologies, to adopt similar strategies.
EMJ Crypto Technologies will allocate, hedge, and reinvest in crypto assets across market cycles rather than passively tracking digital asset values, according to the statement. The company will support multi-asset digital holdings, quantitative and AI-informed decision-making, and systematic risk management.
The business model has faced scrutiny during the recent crypto market downturn. MSCI, an index provider, is considering excluding public companies with more than 50% of balance sheet assets dedicated to digital assets from the MSCI USA Index.
MicroStrategy has opposed the proposal but could face delisting from the index.
The reverse merger is subject to approval by SRx Health shareholders and is expected to close during the first quarter of 2026, according to the announcement. SRx Health stock rose following the announcement.
Earlier this year, SRx Health Solutions announced a new subsidiary focused on borrowing crypto.
These investments include cryptocurrencies like Solana (SOL) and Bitcoin, forming a key part of a wider strategy to utilize its current assets while investigating decentralized financial models.
According to the company, the proposed subsidiary would allow global investors to deposit cryptocurrency in exchange for a share of profits from SRx’s North American Halo brand. SRx would then use the crypto capital to support Halo’s sales and marketing operations, aiming to boost growth while avoiding equity dilution for shareholders.
