{"id":9713,"date":"2025-09-03T19:38:09","date_gmt":"2025-09-03T19:38:09","guid":{"rendered":"https:\/\/bitunikey.com\/news\/coinbase-taps-former-cash-app-exec-as-new-cmo\/"},"modified":"2025-09-03T19:38:13","modified_gmt":"2025-09-03T19:38:13","slug":"coinbase-taps-former-cash-app-exec-as-new-cmo","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/coinbase-taps-former-cash-app-exec-as-new-cmo\/","title":{"rendered":"Coinbase taps former Cash App exec as new CMO"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">U.S.-based cryptocurrency exchange Coinbase has hired Cathrine Ferdon, a former executive at digital payments platform Cash App, as its new chief marketing officer.<\/p>\n<div id=\"cn-block-summary-block_951db2cf166fb5848e1efd8c3f7efc29\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>Coinbase has hired Cathrine Ferdon as its new chief marketing officer.<\/li>\n<li>Ferdon, former CMO of Cash App, will help drive Coinbase\u2019s expansion effort.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>Coinbase has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/coinbase\/status\/1963300989106073943\" target=\"_blank\">announced<\/a> that Cathrine Ferdon, who joins from Block Inc.-owned digital wallet platform Cash App, will serve as the company\u2019s new chief marketing officer.<\/p>\n<p>Ferdon will lead the exchange\u2019s global user growth initiative, with the crypto exchange currently among the top publicly traded companies and boasting over 120 million users across more than 100 countries.<\/p>\n<p>Coinbase, which has over $425 billion in assets on the platform, has said it seeks to onboard one billion people. Ferdon will be tasked with putting this cryptocurrency goal into further traction.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith deep experience championing disruptive technology, most recently as CMO of CashApp, Cat is the perfect person to steer our mission of onboarding a billion users and increasing economic freedom around the world,\u201d Coinbase posted on X.<\/p>\n<\/blockquote>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h2 class=\"wp-block-heading\">New CMO to help Coinbase grow its brand<\/h2>\n<p>The former Cash App exec\u2019s hire comes as Coinbase and many other crypto platforms in the U.S. eye growth amid a crypto-friendly regulatory regime under President Donald Trump\u2019s administration.\u00a0<\/p>\n<p>With regulatory clarity on the table as agencies like the Securities and Exchange Commission and Commodity Futures Trading Commission engage industry players, the next steps for Coinbase and others may be compliance and expansion. <\/p>\n<p>Ferdon <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/catferdon\/status\/1963301419097940110\" target=\"_blank\">says<\/a> she\u2019s ready to help the crypto behemoth achieve this.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI\u2019m thrilled to share that I\u2019m joining Coinbase as Chief Marketing Officer! I\u2019ve long been a fan of Coinbase as a product and as a disruptive brand willing to fight for economic freedom around the world,\u201d Ferdon posted on X. \u201cI can\u2019t wait to roll up my sleeves with Brian Armstrong, Emilie Choi, and the rest of the team, at a time when the very definition of finance is changing and crypto is finally becoming more accessible and open,\u201d she added.<\/p>\n<\/blockquote>\n<p>Brian Armstrong, co-founder and chief executive officer of Coinbase, and Emilie Choi, president and chief operating officer, are among the key figures at the crypto exchange.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>U.S.-based cryptocurrency exchange Coinbase has hired Cathrine Ferdon, a former executive at digital payments platform Cash App, as its new chief marketing officer. Summary Coinbase has hired Cathrine Ferdon as&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/9713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=9713"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/9713\/revisions"}],"predecessor-version":[{"id":9714,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/9713\/revisions\/9714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/5353"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=9713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=9713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=9713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}