{"id":8597,"date":"2025-08-22T18:48:02","date_gmt":"2025-08-22T18:48:02","guid":{"rendered":"https:\/\/bitunikey.com\/news\/report-apple-shifts-to-partner-first-ai-eyes-gemini-for-siri\/"},"modified":"2025-08-22T18:48:22","modified_gmt":"2025-08-22T18:48:22","slug":"report-apple-shifts-to-partner-first-ai-eyes-gemini-for-siri","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/report-apple-shifts-to-partner-first-ai-eyes-gemini-for-siri\/","title":{"rendered":"Report: Apple shifts to partner-first AI, eyes Gemini for Siri"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">Apple is exploring a deal to use Google\u2019s Gemini artificial-intelligence system to power a long-overdue overhaul of Siri after internal efforts fell short.<\/p>\n<ul class=\"wp-block-list\">\n<li>Apple may use Google\u2019s Gemini to revamp Siri after in-house AI fell short.<\/li>\n<li>Gemini would be adapted for Apple\u2019s private servers; launch target is 2026.<\/li>\n<li>Stocks rose on the report; Apple also weighed Anthropic and OpenAI, with deal terms still unclear.<\/li>\n<\/ul>\n<p>Commenting on the report that was first picked up by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-22\/apple-explores-using-google-gemini-ai-to-power-revamped-siri\" target=\"_blank\">Bloomberg<\/a>, CNBC\u2019s Steve Kovach <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/video\/2025\/08\/22\/apple-explores-using-google-gemini-ai-to-power-revamped-siri-reports-say.html\" target=\"_blank\">said <\/a>Apple is considering Google\u2019s Gemini AI system because internal efforts to develop its own AI technology has failed. Alphabet shares rose about 3% intraday to a record high on the report, while Apple gained roughly 1.5% as investors appear to be happy that Apple is doing something to advance its otherwise disappointing approach to AI.<\/p>\n<p>For the tie-up to work, Google would \u201chave to change its AI system a little bit to work on Apple\u2019s private servers,\u201d Kovach reported, noting that Apple has also evaluated large language models from Anthropic and OpenAI. The potential agreement will most likely be seen as a shift in CEO Tim Cook\u2019s AI strategy away from building in-house and relying on external partners instead. <\/p>\n<p>This shouldn\u2019t come as much as a surprise. Back in October 2024 a Bloomberg study found that Siri\u2019s accuracy and response speed was 25% and 30% worse compared to ChatGPT. Apple\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/news\/apples-ai-progress-lagging-behind-192343977.html\" target=\"_blank\">own internal research<\/a> found its AI ambitions are at least two and a half years behind its rivals.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h2 class=\"wp-block-heading\">Cook hints at AI strategy<br \/><\/h2>\n<p>On Apple\u2019s recent earnings call, Cook was asked a question about whether models are becoming commoditized. As Kovach paraphrased it, Cook \u201cdidn\u2019t want to talk about that because it would give away his strategy,\u201d a response that analysts read as consistent with a partnership-first posture.<\/p>\n<p>The Siri revamp is \u201cnot expected to launch until 2026,\u201d which Kovach described as \u201cthe new deadline Apple set for itself.\u201d That extended timetable suggests Apple aims to include the technology into iPhone software and services, likely with on-device and private-cloud components, rather than rush out a stopgap.<\/p>\n<p>Key uncertainties remain, especially on pricing and revenue sharing.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe don\u2019t know what the economics of this are like,\u201d Kovach said. \u201cIs it going to be Google paying Apple? Is it going to be Apple paying Google? How those economics works are going to be really interesting.\u201d<\/p>\n<\/blockquote>\n<p>He also highlighted a separate report that Alphabet secured a six-year, $10 billion cloud contract with Meta, adding to momentum around Google\u2019s enterprise AI push.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple is exploring a deal to use Google\u2019s Gemini artificial-intelligence system to power a long-overdue overhaul of Siri after internal efforts fell short. Apple may use Google\u2019s Gemini to revamp&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/8597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=8597"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/8597\/revisions"}],"predecessor-version":[{"id":8599,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/8597\/revisions\/8599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/8598"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=8597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=8597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=8597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}