{"id":7053,"date":"2025-08-07T07:37:09","date_gmt":"2025-08-07T07:37:09","guid":{"rendered":"https:\/\/bitunikey.com\/news\/sui-blockchain-integrated-by-major-decentralized-ad-platform-alkimi\/"},"modified":"2025-08-07T07:37:23","modified_gmt":"2025-08-07T07:37:23","slug":"sui-blockchain-integrated-by-major-decentralized-ad-platform-alkimi","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/sui-blockchain-integrated-by-major-decentralized-ad-platform-alkimi\/","title":{"rendered":"Sui blockchain integrated by major decentralized ad platform Alkimi"},"content":{"rendered":"<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">Decentralized advertising platform Alkimi has fully integrated Sui\u2019s blockchain and technology stack to bring ad delivery, verification, payments, and data management entirely onchain.<\/p>\n<div id=\"cn-block-summary-block_8b0e340bd48077b4caa8ad0494866c4c\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>Alkimi leverages the full Sui Stack\u2014Sui, Walrus, Nautilus, and Seal\u2014to automate ad delivery, verification, payments, and data management onchain.<\/li>\n<li>Major brands like AWS, TikTok, Currys, and Polestar are already using Alkimi\u2019s blockchain-powered ad platform.<\/li>\n<li>The announcement follows Mill City Ventures\u2019 $450 million commitment to build the first publicly traded Sui treasury.<\/li>\n<li>SUI price is consolidating after pullback near $3.3, but faces risk of further downside.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>Sui (SUI) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.sui.io\/alkimi-fixing-the-broken-ad-ecosystem\/\" target=\"_blank\">announced<\/a> today that decentralized advertising platform Alkimi has fully integrated with the Sui blockchain and its technology stack to bring the entire digital advertising supply chain onchain. <\/p>\n<p>In practice, this means that ad delivery, verification, payments, and data handling between advertisers and publishers will now happen entirely onchain, bringing transparency, speed, and cost-efficiency to an industry long plagued by hidden fees and unverifiable results. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/Alkimi?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#Alkimi<\/a> fixes the $750B digital ad industry with blockchain transparency, now supercharged by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/SuiNetwork?ref_src=twsrc%5Etfw\" target=\"_blank\">@suinetwork<\/a>&#8216;s revolutionary infrastructure! \ud83d\ude80<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/AlkimionSui?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#AlkimionSui<\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/MkMXzmnBhO\" target=\"_blank\">pic.twitter.com\/MkMXzmnBhO<\/a><\/p>\n<p>\u2014 Alkimi (@AlkimiExchange) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/AlkimiExchange\/status\/1953123911190683666?ref_src=twsrc%5Etfw\" target=\"_blank\">August 6, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">How the Sui stack powers Alkimi:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Sui powers the transaction layer, settling interactions and payments between ad buyers and sellers in real time.<\/li>\n<li>Walrus puts vast amounts of ad data onchain, supporting over 25 million daily ad impressions and enabling transparent performance tracking.<\/li>\n<li>Nautilus verifies ad delivery using secure, trusted execution environments, allowing for automated financial reconciliation based on real results.<\/li>\n<li>Seal encrypts and manages access to sensitive ad metadata, maintaining confidentiality while keeping the system decentralized.<\/li>\n<\/ul>\n<p>Major brands like AWS, TikTok, Currys, and Polestar are already running campaigns through Alkimi\u2019s platform.<\/p>\n<p>\u201cThis isn\u2019t about replicating legacy ad systems onchain,\u201d said Ben Putley, CEO of Alkimi. \u201cIt\u2019s about building something fundamentally better\u2014transparent, efficient, and equitable for everyone involved.\u201d<\/p>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h2 class=\"wp-block-heading\"><strong>Institutional support meets market resistance for SUI token<\/strong><\/h2>\n<p>The announcement comes on the heels of a major move for Sui: Mill City Ventures, a Nasdaq-listed non-bank lending firm, recently announced a $450 million private placement to build the first publicly traded Sui treasury, with 98% of proceeds earmarked for the acquisition of SUI\u00a0tokens. <\/p>\n<p>Meanwhile, SUI token\u2019s price appears to have paused its pullback after reaching a recent peak of $4.5 in late July, establishing local support around $3.3. It\u2019s currently testing the 7-day EMA, hovering just below it, while RSI has retreated from overbought levels to around 47. This suggests a potential stabilization. <\/p>\n<p>However, SUI price might be forming a bearish double top pattern, with peaks in mid-May and late July near $4.3- and $4.5, respectively. The inability to break past this barrier on two attempts raises the risk of a deeper correction or consolidation in the near term. <\/p>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">Source: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tradingview.com\/chart\/skYOuuO6\/?symbol=BINANCE%3ASUIUSDT\" target=\"_blank\">TradingView<\/a><\/figcaption><\/figure>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decentralized advertising platform Alkimi has fully integrated Sui\u2019s blockchain and technology stack to bring ad delivery, verification, payments, and data management entirely onchain. Summary Alkimi leverages the full Sui Stack\u2014Sui,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/7053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=7053"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/7053\/revisions"}],"predecessor-version":[{"id":7054,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/7053\/revisions\/7054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/851"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=7053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=7053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=7053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}