The Tysons Corner, Virginia-based firm pivoted to BTC with an initial purchase of $250 million and has accumulated over $60 billion worth of the original cryptocurrency in the last five years, proving that corporate treasuries can thrive under a Bitcoin standard.<\/p>\n
Now, Prenetics is betting that healthcare, a sector traditionally cautious with capital allocation, can follow suit. With a $117 million war chest, zero debt, institutional financing partnerships, and a board now stacked with crypto heavyweights, the company isn\u2019t just mimicking Strategy\u2019s approach, it\u2019s adapting it to an industry where digital assets remain uncharted territory.<\/p>\n
\n\u201cWe\u2019re at the dawn of a new era where genomics, personalized medicine, and digital assets will intersect in ways that could revolutionize how we approach human health, longevity and wealth. To execute this vision at scale, we need substantial Bitcoin holdings \u2013 which is why we\u2019re building one of the most significant Bitcoin treasuries in healthcare,\u201d Danny Yeung, CEO of Prenetics, said.<\/p>\n<\/blockquote>\n
Alongside the Bitcoin purchase, the company made a strategic power move by appointing Andy Cheung, former COO of OKX, to its board. Cheung brings over a decade of experience at the highest levels of the crypto exchange world, having overseen billions in daily trading volume and architected complex trading infrastructure.<\/p>\n
Now the CEO of both OEX and PredicXion, Cheung\u2019s insight into institutional-grade crypto strategies, from derivatives trading to yield optimization, embodies the kind of expertise Prenetics needs to transform its Bitcoin holdings from a static reserve into an active treasury engine.<\/p>\n
But he\u2019s not alone. Prenetics has also enlisted Tracy Hoyos Lopez, the Kraken executive who orchestrated Donald Trump\u2019s pro-Bitcoin pivot, and Raphael Strauch, founder of TOKEN2049, the world\u2019s largest crypto conference. Together, they form a crypto advisory team that blends regulatory savvy, institutional connections, and hardcore trading expertise.<\/p>\n
Meanwhile, Prenetics\u2019 Bitcoin strategy extends beyond the initial purchase. The company said it has secured board approval to allocate a majority of its balance sheet to BTC and deploy alpha-generating strategies, including yield farming and structured products. It also plans to begin accepting Bitcoin payments across its health platforms by year\u2019s end.<\/p>\n
<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
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