{"id":30079,"date":"2026-05-28T18:07:26","date_gmt":"2026-05-28T18:07:26","guid":{"rendered":"https:\/\/bitunikey.com\/news\/standard-chartered-says-battered-ethereum-looks-like-amazon-in-2001\/"},"modified":"2026-05-28T18:07:33","modified_gmt":"2026-05-28T18:07:33","slug":"standard-chartered-says-battered-ethereum-looks-like-amazon-in-2001","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/standard-chartered-says-battered-ethereum-looks-like-amazon-in-2001\/","title":{"rendered":"Standard Chartered says battered Ethereum looks like Amazon in 2001"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p>Standard Chartered is telling clients to treat Ethereum\u2019s latest price slump the way Jeff Bezos told Amazon shareholders to treat the dot\u2011com crash, arguing that the token\u2019s \u201cstock is not the company\u201d and that fundamentals will force price to catch up over the next cycle.<\/p>\n<div id=\"cn-block-summary-block_6ba587d3e5d73a5aa38424b57964c866\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>Geoffrey Kendrick at Standard Chartered compares Ethereum to Amazon after the 2001 dot\u2011com bust, saying ETH\u2019s price is lagging its internal metrics.<\/li>\n<li>The bank keeps a $4,000 end\u20112026 target and a $40,000 2030 target for ETH, banking on stablecoins, tokenization and policy clarity to close the gap.<\/li>\n<li>Critics note Standard Chartered\u2019s spotty crypto calls, but the Amazon analogy lands in a market where Ethereum remains the dominant base layer for real\u2011world assets.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>Geoffrey Kendrick, Standard Chartered\u2019s global head of digital assets research, told clients he views Ethereum (ETH) \u201cvery much as Jeff Bezos described Amazon\u2019s share price during the 2001 tech bubble burst,\u201d insisting that the recent drawdown \u201cdoes not reflect continuing improvements in Ethereum\u2019s network fundamentals.\u201d<br \/>In a note summarized by journalist\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/Yogita_Khatri5\/status\/2059955611085709612\" target=\"_blank\" rel=\"nofollow\">Yogita<\/a>\u00a0and outlets like\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theblock.co\/post\/321512\/standard-chartered-ethereum-amazon-dotcom-bust-internal-metrics\" target=\"_blank\" rel=\"nofollow\">The Block<\/a>, Kendrick leans on Bezos\u2019s line that \u201cthe stock is not the company,\u201d pointing to how Amazon fell to around $6 in the early 2000s before compounding into a trillion\u2011dollar behemoth.<\/p>\n<p>The pitch is simple: Ethereum\u2019s price, which has slumped sharply from its recent highs and at times slipped below $2,000 in 2026, is \u201clagging behind its improving fundamentals and will eventually catch up,\u201d as one recap on\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/thedailyblock\/status\/2059990414434975980\">The Daily Block<\/a>\u00a0put it.<br \/>Kendrick and his team kept their headline targets unchanged at $4,000 by end\u20112026 and $40,000 by 2030, figures that imply a roughly 2x move over the next 18 months and up to a 20x rally into the end of the decade from price levels around $2,000\u2013$3,000 when the note was drafted.<\/p>\n<h2 class=\"wp-block-heading\" id=\"bezos-quote-stablecoins-and-tokenized-assets\">Bezos quote, stablecoins and tokenized assets<\/h2>\n<p>In the client note, Kendrick explicitly channels Bezos\u2019s famous quip to argue that the market is mispricing what Ethereum has become. \u201cI view ETH\u2019s performance very much as Jeff Bezos described AMZN share price during the 2001 tech bubble burst,\u201d he wrote, adding that like early\u20112000s Amazon, Ethereum today is \u201cquietly becoming the backbone\u201d of a new financial stack, with on\u2011chain stablecoins, tokenized assets and DeFi activity all near record levels even as price chops lower.<\/p>\n<p>The note zeroes in on a handful of metrics: near\u2011record daily transaction counts, Ethereum\u2019s still\u2011dominant share of stablecoin settlement and its lead in tokenized real\u2011world assets.<\/p>\n<p>An internal forecast from Standard Chartered\u2019s digital assets team has stablecoin supply growing toward $2 trillion this cycle, much of it expected to sit or settle on Ethereum, with Kendrick arguing that \u201cmore activity should mean higher token price\u201d over time as base\u2011layer demand, fee markets and staking dynamics feed back into valuation.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"zxx\" dir=\"ltr\"><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/t.co\/5EOn4y2pdx\">https:\/\/t.co\/5EOn4y2pdx<\/a><\/p>\n<p>\u2014 David Hoffman (@TrustlessState) <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/x.com\/TrustlessState\/status\/2059371247163613489?ref_src=twsrc%5Etfw\">May 26, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>That logic dovetails with earlier research from the bank, covered in a January update and unpacked in a\u00a0crypto.news\u00a0analysis, where Kendrick trimmed some medium\u2011term ETH dollar targets but said Ethereum\u2019s \u201cprospects have improved\u201d relative to bitcoin and expected the ETH\/BTC cross to \u201cgradually return to its 2021 highs\u201d as throughput, DeFi, stablecoins and regulation matured. In a separate public appearance, cited in a\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/etherealize_standard-chartereds-geoffrey-kendrick-explains-activity-7449234513249005568-__iG\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a>\u00a0transcript, Kendrick laid out his long\u2011term map even more bluntly: \u201cMy long\u2011term forecast is $500,000 BTC by 2030 and $40,000 Ethereum by 2030\u2026 roughly 20x [for Ethereum], but a huge outperformance [versus Bitcoin] as well.\u201d<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/etherealize_standard-chartereds-geoffrey-kendrick-explains-activity-7449234513249005568-__iG\" target=\"_blank\" rel=\"nofollow\"><\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"track-record-regulatory-bets-and-eths-price\">Track record, regulatory bets and ETH\u2019s price<\/h2>\n<p>Not everyone buys the analogy or the targets.<\/p>\n<p>The same note and its viral derivatives, from\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theblock.co\/post\/321512\/standard-chartered-ethereum-amazon-dotcom-bust-internal-metrics\" target=\"_blank\" rel=\"nofollow\">The Block<\/a>\u00a0to social posts by accounts like\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/Ethprofit\/status\/2059978821885890998\" target=\"_blank\" rel=\"nofollow\">Ethprofit<\/a>, acknowledge that Standard Chartered\u2019s past crypto calls have not always stuck the landing, with earlier cycle forecasts for bitcoin and ether repeatedly revised as the macro picture shifted.<\/p>\n<p>Kendrick\u2019s bullishness depends heavily on the U.S. and key jurisdictions delivering something close to regulatory clarity rather than outright hostility. He specifically flags the combination of stablecoin regulation, tokenization frameworks and potential changes in securities law as catalysts that could unlock institutional flows into Ethereum, a thesis echoed in previous\u00a0crypto.news\u00a0coverage of how policy shifts could re\u2011rate the asset if it becomes the default substrate for regulated DeFi and real\u2011world asset rails.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p>\n<p>For now, Ethereum\u2019s actual price and market cap tell a more modest story. At current levels around the low\u2011to\u2011mid\u2011$2,000s, with a market capitalization well below its 2021 peak and still far from the $4,000 near\u2011term and $40,000 long\u2011term targets Kendrick has pinned on it, the asset looks less like a foregone Amazon rerun and more like a high\u2011beta macro instrument still at the mercy of ETF flows, rates expectations and bitcoin\u2019s gravitational pull.<\/p>\n<p>But the fact that a global bank is invoking Bezos and the dot\u2011com crash to defend Ethereum after a painful drawdown says something about how far the narrative has shifted since the last cycle.<br \/>As Kendrick put it in language that both crypto faithful and equity quants can understand, the bet is that \u201cETH will catch up to internal metrics\u201d\u2014and that in 2030, today\u2019s price action looks like Amazon at $6 rather than Pets.com on the way to zero.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Standard Chartered is telling clients to treat Ethereum\u2019s latest price slump the way Jeff Bezos told Amazon shareholders to treat the dot\u2011com crash, arguing that the token\u2019s \u201cstock is not&hellip;<\/p>\n","protected":false},"author":1,"featured_media":12580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/30079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=30079"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/30079\/revisions"}],"predecessor-version":[{"id":30080,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/30079\/revisions\/30080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/12580"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=30079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=30079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=30079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}