report<\/a>, the festival used its 2026 edition to build and trial three experimental systems powered by DeepMind\u2019s Project Genie, focusing on so-called \u201cworld models\u201d that generate interactive digital environments.<\/p>\n\u201cWe engaged in this project where we\u2019re working with their tools to explore what are the ways that these tools can extend and expand an artist\u2019s canvas, give them more tools for creative expression,\u201d said Ryan Cenicola, Coachella\u2019s innovation production lead.<\/p>\n
Interactive performances and digital archives<\/h2>\n
During the festival\u2019s opening weekend, teams captured a live set at the Quasar stage, recording lighting, audio, visuals, and crowd movement. Using Unreal Engine, the performance was rebuilt as a navigable 3D environment, allowing viewers to move through the show from different perspectives.<\/p>\n
<\/p>\n
Early tests point toward what organisers describe as \u201cliving archives,\u201d where performances could be replayed, reshaped with new visuals, or explored long after the event ends.\u00a0<\/p>\n
\u201cThere are definitely ways we\u2019re looking at how fans on-site can engage with that content in the future,\u201d Cenicola said, adding that wearable devices could eventually host these immersive layers during live shows.<\/p>\n
Tools aimed at artists and fans<\/h2>\n
Another prototype focused on stage design, offering artists a simulation tool where they can upload visuals or prompts and preview how their show would look across Coachella stages under varying conditions. Smaller performers stand to benefit, gaining access to production planning tools often reserved for large touring acts.<\/p>\n
Besides that, a mobile game titled Coachella vs. The Game<\/em> lets users explore virtual worlds inspired by festival artists. The concept mirrors pre-visit experiences seen in theme parks, giving fans a way to interact with the lineup before arriving.<\/p>\n\u201cTypically, you\u2019re looking at six to 12 month development timelines to really push a high-quality experience. And that time has been shrunk significantly,\u201d said Kevin McMahon, the festival\u2019s innovation partnerships lead.<\/p>\n
Why DeepMind and what comes next<\/h2>\n
The selection of Google DeepMind came down to its visual modelling capabilities and an existing working relationship through Coachella\u2019s YouTube livestreams.\u00a0<\/p>\n
\u201cFor us, we live in a really visual world, and they have the best visual models,\u201d McMahon said.<\/p>\n
Experiments build on earlier digital efforts tied to blockchain and immersive media. In 2024, Coachella introduced Coachella Quests on the Avalanche network, alongside NFT-based passes and collectibles, following the collapse of its previous Solana-linked initiative connected to FTX. Augmented reality features were also added to livestreams, layering digital effects visible only to remote audiences.<\/p>\n
\u201cIt\u2019s difficult right now to put a firm timeline on it,\u201d Cenicola said, noting that teams are reviewing results from the festival before deciding what could move forward.<\/p>\n
<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
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