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Japanese crypto platform Rakuten Wallet has added XRP (XRP) as a listed asset and payment method, giving the token direct access to roughly 44 million Rakuten Pay users across Japan.<\/p>\n
According to Coin Bureau on X, \u201cUsers can now buy XRP with Rakuten loyalty points and spend it across Japan\u2019s expansive commerce ecosystem,\u201d effectively wiring the cryptocurrency into one of the country\u2019s largest consumer rails.<\/p>\n
Rakuten Wallet, a subsidiary of e\u2011commerce giant Rakuten, said the integration will allow customers to purchase XRP, convert Rakuten Points into XRP, and then use that balance for payments via Rakuten\u2019s existing checkout and QR\u2011code interfaces in stores and online.<\/p>\n
By tying XRP to Rakuten Points, one of Japan\u2019s most widely used loyalty currencies, the company is turning what was previously a closed rewards loop into a liquid crypto on\u2011ramp for everyday spending.<\/p>\n
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Rakuten\u2019s broader ecosystem spans online marketplaces, financial services, mobile, and offline merchants, meaning XRP can now circulate across a network that touches millions of daily transactions in Japan.<\/p>\n
This move follows years of incremental crypto experimentation by Japanese corporates, but stands out because it links a top\u2011three traded cryptocurrency by volume directly to a mainstream, non\u2011crypto user base via familiar loyalty rewards rather than dedicated trading apps.<\/p>\n
For XRP, whose issuer Ripple has long pushed for cross\u2011border payments and institutional adoption, the Rakuten deal plugs the asset into a dense, domestic retail market where convenience and rewards often trump technical novelty.<\/p>\n
It also underscores how loyalty programs and payment super\u2011apps in Asia can act as powerful distribution engines for digital assets: instead of onboarding users one KYC form at a time, platforms like Rakuten can flip a switch and expose tens of millions of existing accounts to a new token and use case overnight.<\/p>\n
<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Summary Rakuten Wallet lists XRP for trading and payments across Japan. 44 million Rakuten Pay users can now convert loyalty points into XRP. Move hard\u2011wires XRP into one of Japan\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":25869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/25868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=25868"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/25868\/revisions"}],"predecessor-version":[{"id":25870,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/25868\/revisions\/25870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/25869"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=25868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=25868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=25868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}