{"id":21303,"date":"2026-02-04T14:04:17","date_gmt":"2026-02-04T14:04:17","guid":{"rendered":"https:\/\/bitunikey.com\/news\/over-60-of-crypto-press-releases-linked-to-high-risk-or-scam-projects-report\/"},"modified":"2026-02-04T14:04:23","modified_gmt":"2026-02-04T14:04:23","slug":"over-60-of-crypto-press-releases-linked-to-high-risk-or-scam-projects-report","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/over-60-of-crypto-press-releases-linked-to-high-risk-or-scam-projects-report\/","title":{"rendered":"Over 60% of crypto press releases linked to high-risk or scam projects: Report"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">More than 60% of crypto press releases distributed online are linked to high-risk or scam-flagged projects, raising concerns about the credibility of press release distribution platforms widely used in the blockchain industry. <\/p>\n<div id=\"cn-block-summary-block_3442f0f2db8a1ad841248d501db991f1\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>Over 60% of crypto press releases analyzed were linked to high-risk or scam projects.<\/li>\n<li>Most releases focused on low-impact updates, with only 2% tied to major events.<\/li>\n<li>The findings raise concerns about credibility in crypto media and PR practices.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>The finding comes from an <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.chainstory.co\/crypto-press-release-distribution-platforms\/\" target=\"_blank\" rel=\"nofollow\">analysis<\/a> cited by crypto communications firm Chainstory, which examined 2,893 crypto press releases collected over a four-month period and published across major distribution networks.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h2 class=\"wp-block-heading\">Crypto Press Releases Skew Toward Hype, Not Substance<\/h2>\n<p>High concentrations of risky activity were observed in sectors such as cloud mining, where around 90% of issuers fell into high-risk or scam categories.<\/p>\n<p>Crypto press release wires allow projects to buy placement on popular news websites, bypassing traditional editorial judgment. Instead of earning coverage through newsworthiness or journalistic scrutiny, article placement becomes a paid service, turning visibility into a commodity rather than a signal of credibility.<\/p>\n<p>According to the research, only 58 of the 2,893 releases, or about 2%, were tied to substantive developments like funding rounds, mergers and acquisitions, or original research.<\/p>\n<p>A large share of crypto press releases originated from projects flagged for elevated risk, with many announcements focused on routine updates, token promotions or vague partnerships rather than substantive developments. <\/p>\n<p>Around 54% of releases were classified as \u201coverstated,\u201d while another 19% were labeled \u201cpromotional.\u201d Neutral, factual language accounted for just 10% of the dataset, suggesting hype has become the default communication style on crypto wires.<\/p>\n<p>Crypto press release distribution platforms operate as industry-specific newswires, allowing blockchain companies to syndicate announcements across dozens of crypto news sites for a fee. <\/p>\n<p>Chainstory notes that high publication volume, rather than newsworthiness, often drives visibility on these platforms.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>More than 60% of crypto press releases distributed online are linked to high-risk or scam-flagged projects, raising concerns about the credibility of press release distribution platforms widely used in the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":20081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/21303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=21303"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/21303\/revisions"}],"predecessor-version":[{"id":21304,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/21303\/revisions\/21304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/20081"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=21303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=21303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=21303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}