{"id":20782,"date":"2026-01-28T07:32:00","date_gmt":"2026-01-28T07:32:00","guid":{"rendered":"https:\/\/bitunikey.com\/news\/steak-n-shake-adds-5-million-in-bitcoin-to-strategic-reserve\/"},"modified":"2026-01-28T07:32:08","modified_gmt":"2026-01-28T07:32:08","slug":"steak-n-shake-adds-5-million-in-bitcoin-to-strategic-reserve","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/steak-n-shake-adds-5-million-in-bitcoin-to-strategic-reserve\/","title":{"rendered":"Steak \u2018n Shake adds $5 million in Bitcoin to strategic reserve"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">Steak \u2018n Shake has added $5 million worth of Bitcoin to its reserves as it continues funneling all proceeds from Bitcoin payments directly into the fund.<\/p>\n<div id=\"cn-block-summary-block_367b26d26003ab85d89e237f5eca1cbb\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>Steak \u2018n Shake added $5 million worth of Bitcoin to its Strategic Bitcoin Reserve, taking its total disclosed holdings to $15 million.<\/li>\n<li>The fast food chain continues to route all Bitcoin payment proceeds into its reserve.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>\u201cOur self-sustaining system, improving food quality that grows same-store sales that then grow the SBR, is transforming the chain via financial technology,\u201d Steak \u2018n Shake wrote in a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/SteaknShake\/status\/2015873593822122295?s=20\" target=\"_blank\" rel=\"nofollow\">Jan. 27 X post<\/a> announcing the development.<\/p>\n<p>With the latest addition, the fast food restaurant chain\u2019s total holdings have now hit $15 million, which equates to approximately 168.6 BTC at the time of writing. It\u2019s unclear whether these figures include price appreciation, customer payments, or additional undisclosed treasury activity.<\/p>\n<p>Last time the company disclosed an update was on Jan. 18, when it said it had added $10 million in notional value to its Strategic Bitcoin Reserve.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h1 class=\"wp-block-heading\">Steak \u2018n Shake and Bitcoin<\/h1>\n<p>Since introducing Bitcoin payments back in May last year, the company has increasingly embraced the move as part of a broader digital strategy and has even credited Bitcoin for directly improving same-store sales growth in 2025.<\/p>\n<p>The company claims that it has saved nearly 50% in transaction fees by processing purchases via the Lightning Network instead of traditional credit card rails.<\/p>\n<p>\u201cWe are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions,\u201d it wrote at the time.<\/p>\n<p>Recently, it has disclosed plans to further integrate Bitcoin into its operations by offering Bitcoin bonuses to hourly employees at company-operated locations. It partnered with Fold, a Bitcoin-focused rewards platform, to roll out the initiative.<\/p>\n<p>Fold first partnered with the company in October to offer diners $5 Bitcoin rewards on purchases of special menu items like the Bitcoin Steakburger.<\/p>\n<p>Although the news drew praise within crypto trading circles, the announcement also sparked backlash due to a condition that requires employees to remain with the company for two years before being able to access their Bitcoin bonuses.<\/p>\n<p>Yet the latest addition to the company\u2019s reserve goes to show that it remains committed to stacking Bitcoin through operational flows rather than relying solely on direct investments.<\/p>\n<p>On the other hand, Bitcoin adoption among public companies throughout 2025 soared as the flagship crypto printed fresh highs in October. Although Bitcoin has since pulled back and lost a notable chunk of value, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/bitcointreasuries.net\/\" target=\"_blank\" rel=\"nofollow\">data<\/a> from BitcoinTreasuries.net shows that roughly 1.13 million Bitcoins are still held by public treasury companies.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Steak \u2018n Shake has added $5 million worth of Bitcoin to its reserves as it continues funneling all proceeds from Bitcoin payments directly into the fund. Summary Steak \u2018n Shake&hellip;<\/p>\n","protected":false},"author":1,"featured_media":11639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/20782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=20782"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/20782\/revisions"}],"predecessor-version":[{"id":20783,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/20782\/revisions\/20783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/11639"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=20782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=20782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=20782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}