report<\/a>, Fight Fight Fight LLC, the issuer of the Trump (TRUMP) memecoin, is spearheading the fundraising. The firm, led by Trump ally and longtime promoter Bill Zanker, is targeting as much as $1 billion, though the final figure is still under discussion. People familiar with the matter noted that the initiative remains in early stages and may not materialize.<\/p>\nThe proposed Digital Asset Treasury would focus on accumulating Trump-linked tokens, including the TRUMP coin, which has lost significant value since its January peak. At the time of writing, TRUMP trades at around $8, down from an all-time high of $44.<\/p>\n
Reviving the fading Trump memecoin<\/h2>\n
The DAT project is Zanker\u2019s latest attempt to breathe life into the Trump token, which launched on Solana (SOL) shortly before Trump\u2019s second presidential inauguration. The token\u2019s debut featured a cartoon depiction of Trump raising his fist after the assassination attempt, a symbol that fueled its early hype but couldn\u2019t sustain price momentum.<\/p>\n
<\/p>\n
In May, Trump hosted a dinner with top holders of his memecoin as part of a social media campaign by Fight Fight Fight to drive community engagement. Yet, the company\u2019s earlier plan to launch a Trump-branded wallet for trading and storage was shelved following a dispute with World Liberty Financial, another Trump-linked crypto venture.<\/p>\n
Notably, World Liberty\u2019s WLFI token is already being accumulated by ALT5 Sigma, a separate digital asset treasury firm. This has drawn comparisons between the two projects, with some analysts suggesting the DAT could serve a similar function, potentially concentrating ownership of Trump-related tokens within a small circle of affiliated companies.<\/p>\n
Political crypto ambitions grow<\/h2>\n
The Trump family\u2019s growing involvement in digital assets has expanded rapidly over the past year, including ventures into Bitcoin mining, stablecoins, and crypto exchange-traded funds. On X, crypto commentators were quick to connect the new DAT plans to Trump\u2019s promise of ushering in a \u201cgolden age for crypto,\u201d while critics raised concerns over possible self-enrichment and conflicts of interest.<\/p>\n
Meanwhile, memecoin activity tied to the Trump brand continues to stir political and cultural debates, from California Governor Gavin Newsom\u2019s satirical \u201cCorruption Token\u201d to ongoing promotions for Trumpbucks, a USD1 stablecoin tied to World Liberty Financial.<\/p>\n
Despite the controversies, Zanker\u2019s latest move shows that the Trump crypto ecosystem is far from slowing down, even if its tokens are no longer rallying as they once did.<\/p>\n
<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
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