{"id":12807,"date":"2025-10-07T18:28:03","date_gmt":"2025-10-07T18:28:03","guid":{"rendered":"https:\/\/bitunikey.com\/news\/pineapple-makes-first-move-in-100m-injective-treasury-play\/"},"modified":"2025-10-07T18:28:08","modified_gmt":"2025-10-07T18:28:08","slug":"pineapple-makes-first-move-in-100m-injective-treasury-play","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/pineapple-makes-first-move-in-100m-injective-treasury-play\/","title":{"rendered":"Pineapple makes first move in $100m Injective treasury play"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">Pineapple has executed its first open-market buy of 678,353 INJ tokens valued at $8.9 million. The purchase launches the company\u2019s $100 million Injective treasury, which it said will be staked to generate yield and strengthen its onchain presence.<\/p>\n<div id=\"cn-block-summary-block_d3f22b952ad8fd4e0f27ea320cc2e9e2\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>Pineapple Financial has launched its $100 million Injective Digital Asset Treasury with an $8.9 million purchase of 678,353 INJ tokens.<\/li>\n<li>The fintech firm plans to stake its INJ holdings to generate yield and integrate Injective\u2019s infrastructure into mortgage finance operations.<\/li>\n<li>The move comes as institutional interest in Injective grows, following ETF filings and expanding real-world asset markets on the protocol.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>According to a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsfilecorp.com\/release\/269324\/Pineapple-Launches-100-Million-Injective-Digital-Asset-Treasury-Strategy-Completing-its-First-Purchase-of-INJ-Tokens\" target=\"_blank\" rel=\"nofollow\">press release<\/a> dated Oct. 7, the Toronto-based fintech firm has officially activated its $100 million Digital Asset Treasury strategy, funded by a private placement last month.<\/p>\n<p>The initial acquisition of 678,353 Injective (INJ) tokens is the first tranche in a series of planned market purchases, kicking off a corporate campaign with the goal of becoming the single largest holder and staker of INJ. Notably, the Pineapple team confirmed the entire position will be staked onchain immediately.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis initial Injective investment underscores our conviction in the strength of the $INJ token\u2019s future and our ambition to create the world\u2019s largest and most productive INJ treasury platform,\u201d Pineapple CEO Shubha Dasgupta said. \u201cThis transaction marks the first of many milestones, as we establish ourselves as a pioneering DAT company and work to achieve our vision to bring Pineapple\u2019s mortgage finance business onchain using Injective\u2019s financial infrastructure.\u201d<\/p>\n<\/blockquote>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h2 class=\"wp-block-heading\"><strong>Pineapple to expand its Injective footprint beyond token accumulation<\/strong><\/h2>\n<p>According to the release, Pineapple intends to deeply integrate Injective\u2019s decentralized infrastructure directly into its core business lines. The company plans to leverage the blockchain for critical mortgage-finance functions, including data management, loan servicing, settlement, and the nascent field of real-world asset tokenization.<\/p>\n<p>This suggests a future where elements of the home loan process could be managed onchain, an ambitious technical undertaking that goes far beyond simple token acquisition.<\/p>\n<p>Pineapple\u2019s pivot arrives during a period of notable institutional momentum for the Injective ecosystem. Just days prior to Pineapple\u2019s announcement, asset managers Rex Shares and Osprey Funds formally filed with the SEC for a staked INJ exchange-traded fund. <\/p>\n<p>This move, which places INJ alongside other digital-infrastructure assets in the ETF Opportunities Trust, signals a growing recognition of the token\u2019s value proposition within traditional finance circles.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">IT\u2019S OFFICIAL: Rex Shares and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/OspreyFunds?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow\">@OspreyFunds<\/a> have filed with the SEC to launch a staked <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/search?q=%24INJ&amp;src=ctag&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow\">$INJ<\/a> ETF.<\/p>\n<p>The fund is part of the ETF Opportunities Trust, which only includes major assets like LINK and HBAR, forming a lineup of core digital asset infrastructure alongside INJ. <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/t.co\/LaJFwNGRgr\">pic.twitter.com\/LaJFwNGRgr<\/a><\/p>\n<p>\u2014 Injective \ud83e\udd77 (@injective) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/injective\/status\/1974541947122630697?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow\">October 4, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>Simultaneously, Injective has been expanding its suite of sophisticated financial products. Earlier this month, the protocol launched onchain pre-IPO perpetual markets, allowing for leveraged trading of synthetic shares for major private companies like OpenAI.<\/p>\n<p>These markets, which are fully onchain and decentralized, represent a direct effort to bridge traditional finance with DeFi, offering global access to a market segment historically reserved for large institutions. Injective\u2019s push into real-world-asset derivatives has already seen substantial volume, with the protocol reporting over $1 billion in RWA perpetual-futures trading in recent weeks.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pineapple has executed its first open-market buy of 678,353 INJ tokens valued at $8.9 million. The purchase launches the company\u2019s $100 million Injective treasury, which it said will be staked&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/12807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=12807"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/12807\/revisions"}],"predecessor-version":[{"id":12808,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/12807\/revisions\/12808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/5461"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=12807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=12807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=12807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}