{"id":12513,"date":"2025-10-03T14:48:16","date_gmt":"2025-10-03T14:48:16","guid":{"rendered":"https:\/\/bitunikey.com\/news\/walmarts-onepay-bets-on-crypto-to-expand-digital-wallet-appeal\/"},"modified":"2025-10-03T14:48:26","modified_gmt":"2025-10-03T14:48:26","slug":"walmarts-onepay-bets-on-crypto-to-expand-digital-wallet-appeal","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/walmarts-onepay-bets-on-crypto-to-expand-digital-wallet-appeal\/","title":{"rendered":"Walmart\u2019s OnePay bets on crypto to expand digital wallet appeal"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">Walmart\u2019s fintech arm, OnePay, is reportedly planning to add Bitcoin and Ether trading to its app later this year, sharpening its bid to win ground in the crowded digital wallet and consumer banking space.<\/p>\n<div id=\"cn-block-summary-block_75bfe256d98cae6aa849b1f633aa03b1\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>Walmart\u2019s fintech arm OnePay will integrate Bitcoin and Ether trading this year.<\/li>\n<li>The move strengthens its \u201csuper app\u201d strategy and challenges PayPal, Venmo, and Cash App.<\/li>\n<li>Users can hold and convert crypto to cash for purchases at Walmart and card repayments.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>On Oct. 3, CNBC <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/10\/03\/walmart-onepay-is-rolling-out-crypto-to-mobile-banking-app.html\" target=\"_blank\" rel=\"nofollow\">reported<\/a> that OnePay, the financial technology firm majority-owned by Walmart, will integrate cryptocurrency trading and custody services into its mobile application before the end of this year.<\/p>\n<p>According to sources familiar with the matter, the rollout will provide users with access to Bitcoin (BTC) and Ether (ETH) through an infrastructure partnership with crypto settlement startup Zerohash, positioning digital assets as a core component of its expanding \u201ceverything app\u201d strategy.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h2 class=\"wp-block-heading\"><strong>OnePay\u2019s push toward a U.S. \u201csuper app\u201d<\/strong><\/h2>\n<p>Per the report, OnePay\u2019s foray into digital assets is not an isolated experiment but the latest calculated step in the platform\u2019s methodical plan to become an American equivalent of dominant overseas \u201csuper apps\u201d like China\u2019s WeChat.<\/p>\n<p>The app has been aggressively expanding its suite of financial products, layering in yield savings accounts, credit and debit cards, buy now, pay later loans, and even wireless plans onto its core payment platform. The reported integration of Bitcoin and Ether is a definitive signal that OnePay is treating crypto as essential infrastructure in this build-out, a core utility rather than a peripheral feature.<\/p>\n<p>According to the report, OnePay customers will be able to hold crypto balances directly in the app, with the option to convert BTC and ETH into cash that can be used for purchases at Walmart stores or to pay down card balances. That functionality could shift crypto away from being a speculative asset parked on exchanges toward becoming a working balance for everyday financial needs.<\/p>\n<p>If the rollout gains traction, the implications are significant. OnePay is already the fifth most downloaded free finance app in Apple\u2019s U.S. app store, ahead of legacy names like JPMorgan Chase, Robinhood and Chime, according to the CNBC report.<\/p>\n<p>Nearly all the apps that rank higher, including PayPal, Venmo, and Cash App, have long offered crypto. By adding the feature, OnePay is closing a gap that has until now limited its competitiveness against entrenched fintech rivals. With Walmart\u2019s reach into 150 million weekly shoppers, the potential scale dwarfs most existing digital wallet providers.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Walmart\u2019s fintech arm, OnePay, is reportedly planning to add Bitcoin and Ether trading to its app later this year, sharpening its bid to win ground in the crowded digital wallet&hellip;<\/p>\n","protected":false},"author":1,"featured_media":12514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/12513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=12513"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/12513\/revisions"}],"predecessor-version":[{"id":12515,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/12513\/revisions\/12515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/12514"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=12513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=12513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=12513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}