<\/p>\n
Morgan Stanley is bringing crypto to Main Street\u2014starting with E-Trade customers in 2026.<\/p>\n
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The New York-based bank will launch the crypto trading service via discount brokerage platform E-Trade in a tie-up with digital assets platform Zerohash.<\/p>\n
Reuters reported that the upcoming launch of crypto trading by Morgan Stanley follows a key partnership with crypto startup Zerohash. It also follows Morgan Stanley\u2019s acquisition of E-Trade for $13 billion in 2020, one of the many steps the bank has taken to increase its footprint in the digital assets space. The bank\u2019s plans to offer crypto trading via E-Trade first surfaced in May this year.<\/p>\n
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When the crypto trading service, targeted for retail customers rolls out in the coming year, E-Trade will allow customers to buy the top cryptocurrencies Bitcoin (BTC), Ethereum (ETH) and Solana (SOL) among others, the bank said.<\/p>\n
Morgan Stanley\u2019s crypto trading foray adds to its increased embrace of the ecosystem, which per its earnings results, is a major component in the quest to bolster its wealth management offering. <\/p>\n
According to details, almost half of the Wall Street giant\u2019s revenue in 2024 was from wealth management. The digital assets market, increasingly attractive to banks amid the crypto-friendly regulatory landscape in the United States, is thus an important market for Morgan Stanley.<\/p>\n
E-Trade\u2019s offering in partnership with Zerohash will see the bank take a step towards eating into the market where players such as Robinhood and Charles Schwab are active.\u00a0<\/p>\n
The announcement of the Zerohash tie-up comes on the same day the crypto platform announced it hit unicorn status amid a $104 million raise in a series D-2 funding round. Interactive Brokers led the funding round, with backing from Morgan Stanley and SoFi among other venture capital firms and investors.<\/p>\n
Zerohash will use the capital injection to expand its product, grow its team and deploy innovative solutions to problems impacting the financial markets.<\/p>\n
<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
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