{"id":11239,"date":"2025-09-19T15:44:05","date_gmt":"2025-09-19T15:44:05","guid":{"rendered":"https:\/\/bitunikey.com\/news\/immutable-launches-mobile-gaming-division-as-it-eyes-121b-market\/"},"modified":"2025-09-19T15:44:08","modified_gmt":"2025-09-19T15:44:08","slug":"immutable-launches-mobile-gaming-division-as-it-eyes-121b-market","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/immutable-launches-mobile-gaming-division-as-it-eyes-121b-market\/","title":{"rendered":"Immutable launches mobile gaming division as it eyes $121b market"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">Immutable, a web3 gaming platform that helps developers launch and scale games, has unveiled a new mobile gaming division as it aims to dominate the $121 billion mobile market.<\/p>\n<div id=\"cn-block-summary-block_f8b5c7f534f853ee3a3d970bab05eca3\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>Immutable has launched Mobile Gaming Division as it looks to onboard the next billion web3 gaming players.<\/li>\n<li>Mobile gaming offers a $121 billion opportunity that Immutable seeks to seize on for growth.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>Immutable\u2019s Mobile Gaming Division features a specialist task force whose main goal will be to bring partner games to a mobile market worth over $121 billion. More than 50% of gamers play on mobile and generate $121 billion in revenue annually, the platform noted.<\/p>\n<p>The new unit will focus on accelerating mainstream adoption of web3 gaming via mobile-first strategies.<\/p>\n<p>Mobile studios building on Immutable (IMX)\u2019s platform will also get investment support, while the team will eye on-chain integration and partnerships. A <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/immutable-seizes-121b-opportunity-with-launch-of-mobile-gaming-division-302561388.html\" target=\"_blank\" rel=\"nofollow\">press release<\/a> revealed the initiative will target publishers and app stores.<\/p>\n<p>Immutable sees the mobile-focused approach as the next step toward onboarding the next one billion players to the web3 gaming ecosystem.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMobile is the single largest opportunity in gaming, with over half of the world\u2019s gamers now playing on their phones,generating $121 billion a year,\u201d said Robbie Ferguson, co-founder of Immutable. \u201cSince the judicial shifts in April, Immutable has already propelled three games to the the #1 spot on mobile charts like the App Store and Google Play,\u201d he added.<\/p>\n<\/blockquote>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h2 class=\"wp-block-heading\">Immutable hits key milestones<\/h2>\n<p>According to the Immutable co-founder, the platform is committed to making heavy investments across new products, talent, and partnerships as it eyes traction for on-chain games.<\/p>\n<p>The end of a legal hurdle with the Securities and Exchange Commission and regulatory milestones such as the CLARITY Act provide much needed tailwinds. In a bullish market, these could see web3 gaming hit the next level of adoption, and Immutable stands poised to bring this reality to market. <\/p>\n<p>The company has seen notable growth since its launch in 2018, with significant developments including the rollout of Immutable Chain, a scalable Ethereum layer-2 solution. There\u2019s also the gaming wallet Immutable Passport and engagement platform Immutable Play.<\/p>\n<p>In the past year, Immutable has hit milestones such as the listing of over 180 new games, expansion of web2 games, and major partnerships with centralized exchanges and stablecoin providers.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Immutable, a web3 gaming platform that helps developers launch and scale games, has unveiled a new mobile gaming division as it aims to dominate the $121 billion mobile market. Summary&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/11239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=11239"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/11239\/revisions"}],"predecessor-version":[{"id":11240,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/11239\/revisions\/11240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/4379"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=11239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=11239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=11239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}