{"id":10334,"date":"2025-09-10T16:08:02","date_gmt":"2025-09-10T16:08:02","guid":{"rendered":"https:\/\/bitunikey.com\/news\/kucoin-enlists-golf-champion-adam-scott-in-rare-crypto-sports-crossover\/"},"modified":"2025-09-10T16:08:16","modified_gmt":"2025-09-10T16:08:16","slug":"kucoin-enlists-golf-champion-adam-scott-in-rare-crypto-sports-crossover","status":"publish","type":"post","link":"https:\/\/bitunikey.com\/news\/kucoin-enlists-golf-champion-adam-scott-in-rare-crypto-sports-crossover\/","title":{"rendered":"KuCoin enlists golf champion Adam Scott in rare crypto-sports crossover"},"content":{"rendered":"<p><\/p>\n<div class=\"post-detail__content blocks\">\n<p class=\"is-style-lead\">KuCoin has brought golf icon Adam Scott on as its first global brand ambassador. The deal marks the exchange\u2019s inaugural step into professional sports sponsorships, signaling a clear ambition to connect with a new audience.<\/p>\n<div id=\"cn-block-summary-block_33c7e4b24c41c47407d04d722404ae53\" class=\"cn-block-summary\">\n<div class=\"cn-block-summary__nav tabs\">\n        <span class=\"tabs__item is-selected\">Summary<\/span>\n    <\/div>\n<div class=\"cn-block-summary__content\">\n<ul class=\"wp-block-list\">\n<li>KuCoin names golf champion Adam Scott as its first global brand ambassador, marking its entry into professional sports sponsorships.<\/li>\n<li>The deal was announced September 10, with Scott set to front global campaigns highlighting trust and precision.<\/li>\n<li>Meanwhile, crypto sports sponsorship spending surged 20% YoY to $565 million, led by Crypto.com, Coinbase, and OKX.<\/li>\n<\/ul><\/div>\n<\/div>\n<p><!-- .cn-block-summary --><\/p>\n<p>A September 10 <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.kucoin.com\/blog\/en-kucoin-partners-with-golf-icon-adam-scott-as-global-brand-ambassador\" target=\"_blank\" rel=\"nofollow\">announcement<\/a> confirmed the partnership with Scott, the 2013 Masters champion and a former world number one. KuCoin said the collaboration is built on a shared ethos of trust and precision.<\/p>\n<p>According to the release, Scott, celebrated for his remarkable consistency and enduring career on the PGA Tour, is slated to lead a number of the platform\u2019s global campaigns.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt is an honour to partner with KuCoin as their first Global Brand Ambassador. I firmly believe that cryptocurrency will play an important role in the future of finance, and I am personally interested in how it empowers people worldwide. I am looking forward to working closely with KuCoin as we build something special together,\u201d Scott said.<\/p>\n<\/blockquote>\n<p>    <!-- .cn-block-related-link --><\/p>\n<h2 class=\"wp-block-heading\"><strong>KuCoin\u2019s move reflects a broader surge in crypto-sports engagement<\/strong><\/h2>\n<p>The deal arrives as crypto\u2019s love affair with professional sports intensifies, though KuCoin\u2019s choice of sport and ambassador stands in stark contrast to the industry\u2019s established playbook.<\/p>\n<p>According to a recent <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sportspro.com\/news\/sports-sponsorship-spend-cryptocurrency-study-sportquake-okx-kraken-coinbase-may-2025\/\" target=\"_blank\" rel=\"nofollow\">report<\/a> from sports marketing agency SportQuake, total crypto sports sponsorship expenditure rocketed 20 percent year-on-year to $565 million.<\/p>\n<p>The landscape is dominated by big-ticket deals in soccer and Formula One, with Crypto.com leading the pack as the category\u2019s biggest spender at $213 million, followed by Coinbase and OKX. Soccer remains the most targeted sport, claiming 20 of the 34 new crypto sponsorship deals this period.<\/p>\n<p>This spending spree marks a vigorous comeback from the crypto winter of 2022\/23, which saw high-profile collapses like FTX void hundreds of millions in deals with properties like Major League Baseball and Mercedes-AMG Petronas F1.<\/p>\n<p>The subsequent rebound has been characterized by aggressive entrants like Gate.io, which went from zero to $53 million in sports sponsorships in just 12 months. As SportQuake forecasts, this momentum is expected to push total crypto sports sponsorship spending in the 2025\/26 season back toward its all-time peak of $685 million, signaling a full recovery and a new wave of market entrants.<\/p>\n<p>    <!-- .cn-block-related-link --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>KuCoin has brought golf icon Adam Scott on as its first global brand ambassador. The deal marks the exchange\u2019s inaugural step into professional sports sponsorships, signaling a clear ambition to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":10335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency"],"_links":{"self":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/10334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/comments?post=10334"}],"version-history":[{"count":1,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/10334\/revisions"}],"predecessor-version":[{"id":10336,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/posts\/10334\/revisions\/10336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media\/10335"}],"wp:attachment":[{"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/media?parent=10334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/categories?post=10334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitunikey.com\/news\/wp-json\/wp\/v2\/tags?post=10334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}